Product Specialist - Cloud Solutions
Drive marketing plans within the product category portfolio. Ad-unit merchandising of various marketing vehicles (catalogs, e-commerce, direct mail, etc.). Manage products, promotions and prices. Monitor competitive activity, oversee product information and identify customer needs. Act as the subject matter expert in product portfolio(s). Interface with vendors to develop and enhance the marketing of product(s) or product line(s). Collaborate with vendors on new product launches. Review content for respective manufacturer ads. Keep current on rebates and promotional offers for a specific product category. Maintain knowledge of pricing for a specific product category (set MAP, competitive pricing, negative margin). Maintain and complete accurate product records for use on CDW.com, catalogs, direct mail, national magazines.
Chamberlain Group, Inc
Omnichannel: Digital Marketing Specialist
Manage key role in Chamberlain’s omnichannel marketing initiatives including, but not limited to, website design, content development and coordination, website maintenance, social platform presence and e-commerce monitoring. Drove sales and increased brand awareness to Chamberlain brand at retail. Liaison with IT, business stakeholders and vendors on production tasks, managed projects from initiation through delivery and provided consultation to marketing managers in campaign analysis and optimization recommendations. Analyzes business problems to be solved. Implements business related processes.
Northstar Lottery Group, LLC
Web Content Manager
Short-term contract managing the launch of the new Lucky Day Lotto website. Managed daily content updates to the Illinois Lottery website including all press releases and winners gallery page. Tracked all analytics for web, mobile and tablet, deployed web marketing advertisements and developed copy and SEO for web pages. Responsible for all monthly new draw game and instant ticket game landing pages and development, worked closely with creative team to develop future instant ticket games and co-managed social media contributors.
The Pampered Chef
Web Content Manager | Web Copywriter
Managed the launch and implementation of new website, edited website content and developed copy along with processing product images for online catalogs and web marketing materials. Worked closely with marketing and creative teams on workflow dynamics and managed the development of e-catalogs for multiple markets, designed the sitemap and website matrix for UX/UI architecture for new websites both on external public facing and internal consultant facing websites. Responsible for monthly mobile updates, special offers and maintenance including online recipe’s database, recipe images and cookbooks for marketing and social media. Wrote all standard operating procedures (SOPs) for maintaining website, databases and image repositories.
American Bar Association
Electronic Publishing Manager
Managed electronic publishing department, implemented website design to meet ABA style, designed new websites and microsites for future projects and consult with outside vendors. Exported print publications to web ready searchable content, supervised all online design and managed implementation of all website projects. In return increased yearly web traffic more than 35 percent; incorporating sales and marketing ads throughout website, cross branding and deep linking products to better increase user experience and visit lengths. Growing sales nearly 25 percent annually and helping open up new markets focusing on social media and mobile.
Time Out Chicago
Launched the original Time Out Chicago website, managed online department, implemented website design, search engine and Blog. Performed day-to-day CMS operations for online version of the weekly 140+ page magazine, including marketing materials, creative collateral and ad banners. Making weekly reports regarding SEO, analytics and trending content. Oversaw the design and re-design of website, export of print magazine to web ready searchable content; supervised all online marketing and advertising campaigns along with online user subscription. Incorporated user tracking technologies for online subscriber usage and patterns for web marketing and sales strategies. Worked closely with investors, advertisers, partners and global offices to increase yearly return (ROI) using trending patterns from tools to plan new website UX/UI architecture, site redesign and search analysis to increase web traffic.
The University of Chicago Press
Electronic Publishing Coordinator
Coordinated the online production of websites for all clients including The Astronomical Journal and The Astrophysical Journal. Built and maintained multi scholarly society websites, managed all website content, data conversion and images from print to web. Analyzed and trouble shot systems and applications, made updates as needed and implemented emerging technology.
Bachelors Degree in Multimedia - 1997
Columbia College Chicago